New York, NY - February 25, 2008 – Hermandad de Sigma Iota Alpha, Inc. (SIA), and members of the National Association of Latino Fraternal Organizations (NALFO) unite for the 5th Annual “Quest for a Million Pennies” campaign which will benefit St. Jude Children’s Research Hospital. Located in Memphis, Tennessee, St. Jude Children’s Research Hospital is one of the world's premier centers for research and treatment of catastrophic diseases in children, primarily pediatric cancers.

The campaign was officially launched on Thursday, February 14th and will extend for a period of 10 weeks with a goal of $20,000. This will be the third consecutive year that SIA participates in the “Quest for a Million Pennies.” In 2007, SIA raised more than $2,600—breaking its previous records and making SIA one of the top three contributing organizations. This year SIA will try to set a new record with the guidance of Community Affairs Director, Joanne Ramirez. “We are extremely excited to once again embark on a mission to help St. Jude’s. It is motivating to see that sisters from across the country are coming up with very creative ways to raise money for this worthy cause. We look forward to surpassing our previous fundraising goals,” says Joanne Ramirez, Director of Community Affairs.

About St. Jude's Children's Research Hospital:
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization. For more information, visit www.stjude.org.

About Hermandad de Sigma Iota Alpha, Inc. (SIA):
SIA was founded in New York on September 29, 1990 by thirteen Latina women with the purpose of creating an organization that would help their communities, unite women, promote the Latino culture and uphold a set of distinct goals. Our dedication to scholarship, service and professional development within the Latino community has grown beyond New York, with chapters in several states including: New Jersey, Massachusetts, Pennsylvania, California, Texas, Illinois, Michigan, Maryland, Virginia, and Florida.

We are more than a sorority; we are a family and network of professional, strong and dedicated women leaders. We are also a 501(c)7 tax-exempt organization and we work in conjunction with the Solidaridad Inspiracion Amistad Community Foundation, Inc.- a 501(c)3 Community Foundation committed to scholarship, service and professional development within Latino communities nationally. Together, we administer a national scholarship fund for incoming college freshmen who demonstrate academic merit, service to communities in need and exemplary leadership capabilities. For more information, please visit www.hermandad-sia.org.

Contact: Wendy Toribio
Hermandad de Sigma Iota Alpha, Inc.
marketing@hermandad-sia.org
www.hermandad-sia.org